{"id":15165,"date":"2025-03-13T11:08:47","date_gmt":"2025-03-13T16:08:47","guid":{"rendered":"https:\/\/tachuela.mx\/?page_id=15165"},"modified":"2025-12-31T12:06:10","modified_gmt":"2025-12-31T17:06:10","slug":"vacancies","status":"publish","type":"page","link":"https:\/\/tachuela.mx\/en\/vacancies\/","title":{"rendered":"Vacancies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15165\" class=\"elementor elementor-15165 elementor-13981\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c127167 e-flex e-con-boxed e-con e-parent\" data-id=\"c127167\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c98242b elementor-widget elementor-widget-heading\" data-id=\"c98242b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vacancies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d1be5f elementor-widget elementor-widget-n-accordion\" data-id=\"3d1be5f\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6400\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-6400\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Vacancy name: Performance Manager <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-down\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6400\" class=\"elementor-element elementor-element-fbd70b1 e-con-full e-flex e-con e-child\" data-id=\"fbd70b1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cf5aee elementor-widget elementor-widget-text-editor\" data-id=\"8cf5aee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>IMPORTANT:<\/strong> On-site in Canc\u00fan, Quintana Roo.<\/p><p><strong>Role Description<\/strong><\/p><p>We are looking for a Performance Manager with a strategic vision and technical skills to lead multichannel paid media campaigns. The Performance Manager will be responsible for designing, executing, and optimizing digital strategies, ensuring consistency between performance, branding, SEO, and creative.<\/p><p><strong>Key Responsibilities<\/strong><\/p><ul><li>Design performance marketing strategies and define KPIs per client (CPL, ROAS, CPA, CTR, etc.).<\/li><li>Configure, optimize, and scale campaigns on Google Ads, Meta Ads, TikTok, Pinterest, Spotify, and LinkedIn.<\/li><li>Oversee tracking and measurement in GA4, GTM, pixels, and CRM integrations (HubSpot, Salesforce, Monday).<\/li><li>Analyze results in Looker Studio, Swydo, and SEMrush, identifying optimization opportunities.<\/li><li>Coordinate with account managers and creatives to align assets, copy, and landing pages with business objectives.<\/li><li>Lead and manage performance and SEO specialists and interns.<\/li><li>Communicate results effectively, translating technical metrics into business impact.<\/li><\/ul><p>\u00a0<\/p><p><strong>Ideal Profile<\/strong><\/p><ul><li>Proven experience in multi-platform paid media.<\/li><li>Advanced knowledge of digital analytics, tracking, and attribution.<\/li><li>Ability to integrate performance strategies with branding, SEO, and email marketing.<\/li><li>Team management skills and clear communication with clients.<\/li><li>Analytical, data-driven, and results-oriented profile.<\/li><li>Success Indicators<\/li><li>Campaign goal achievement.<br \/>ROAS and CPA per client in line with benchmarks.<\/li><li>Accuracy in multi-channel attribution.<\/li><li>Efficiency in campaign implementation and optimization.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6401\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6401\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Vacancy name: SEO Specialist <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-down\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6401\" class=\"elementor-element elementor-element-2463be6 e-con-full e-flex e-con e-child\" data-id=\"2463be6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1a4643 elementor-widget elementor-widget-text-editor\" data-id=\"c1a4643\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Ubicaci\u00f3n:<\/b><span style=\"font-weight: 400;\"> Canc\u00fan<\/span><\/p><p><b>Escolaridad:<\/b><span style=\"font-weight: 400;\"> Licenciatura en Marketing, Ingenieria o carrera af\u00edn. Turno Completo<\/span><\/p><p><b>Modo:<\/b><span style=\"font-weight: 400;\"> Presencial tiempo completo<\/span><\/p><p><b>Objetivo del puesto:<\/b><span style=\"font-weight: 400;\"> Desarrollar e implementar estrategias de SEO efectivas para mejorar la visibilidad de b\u00fasqueda org\u00e1nica, impulsar el tr\u00e1fico del sitio web y aumentar las conversiones de los clientes de Tachuela.<\/span><\/p><p><b>Requisitos:<\/b><br \/><b>Conocimiento y experiencia:<\/b><\/p><p><b>SEO T\u00e9cnico:<\/b><span style=\"font-weight: 400;\"> Auditor\u00edas de sitios web (identificaci\u00f3n y resoluci\u00f3n de problemas t\u00e9cnicos de SEO) Mapas de sitio XML Robots.txt Marcado de esquema (Schema markup) Estructura de URL<\/span><\/p><p><b>SEO On-Page:<\/b><span style=\"font-weight: 400;\"> Investigaci\u00f3n e implementaci\u00f3n de palabras clave Optimizaci\u00f3n de contenido (etiquetas de t\u00edtulo, meta descripciones, encabezados, contenido del cuerpo) Enlazado interno<\/span><\/p><p><b>SEO Off-Page:<\/b><span style=\"font-weight: 400;\"> Estrategias de construcci\u00f3n de enlaces (link building) An\u00e1lisis de la competencia<\/span><\/p><p><b>Anal\u00edtica e informes:<\/b><span style=\"font-weight: 400;\"> Google Analytics Google Search Console Herramientas de SEO (por ejemplo, SEMrush, Ahrefs) An\u00e1lisis de datos e informes sobre el rendimiento del SEO Capacidad para adaptar estrategias de SEO a diferentes industrias y objetivos de negocio. Experiencia con sistemas de gesti\u00f3n de contenido (CMS) como WordPress, Shopify, etc. Comprensi\u00f3n de los principios del marketing digital y su integraci\u00f3n con el SEO. Fuertes habilidades de resoluci\u00f3n de problemas y pensamiento anal\u00edtico. Capacidad para mantenerse al d\u00eda con las \u00faltimas tendencias y mejores pr\u00e1cticas de SEO.<\/span><\/p><p><b>Experiencia:<\/b><span style=\"font-weight: 400;\"> M\u00ednimo 1 a\u00f1o de experiencia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c40fb0 e-flex e-con-boxed e-con e-parent\" data-id=\"0c40fb0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e193025 elementor-widget elementor-widget-heading\" data-id=\"e193025\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Send your CV<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6063e7d elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"6063e7d\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;30&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Vacante\" aria-label=\"Vacante\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"15165\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"6063e7d\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Vacancies - Tachuela Marketing digital\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"15165\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-tel elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-tel\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPhone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[tel]\" id=\"form-field-tel\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-vacancy elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-vacancy\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tVacancy\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewBox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[vacancy]\" id=\"form-field-vacancy\" class=\"elementor-field-textual elementor-size-sm\">\n\t\t\t\t\t\t\t\t\t<option value=\"Especialista en SEO\">Especialista en SEO<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Performance Manager\">Performance Manager<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-upload elementor-field-group elementor-column elementor-field-group-cv elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-cv\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCV\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input type=\"file\" name=\"form_fields[cv]\" id=\"form-field-cv\" class=\"elementor-field elementor-size-sm  elementor-upload-field\" required=\"required\" data-maxsize=\"20\" data-maxsize-message=\"This file exceeds the maximum allowed size.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text\">\n\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[company]\" id=\"form-field-company\" class=\"elementor-field elementor-size-sm \" style=\"display:none !important;\">\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-recaptcha elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-recaptcha\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LdWjborAAAAAH2E5lxd-o7vZ65lKj4xWe6lhNTK\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-30 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send CV<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vacancies Vacancy name: Performance Manager IMPORTANT: On-site in Canc\u00fan, Quintana Roo. Role Description We are looking for a Performance Manager with a strategic vision and technical skills to lead multichannel paid media campaigns. The Performance Manager will be responsible for designing, executing, and optimizing digital strategies, ensuring consistency between performance, branding, SEO, and creative. Key [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15165","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tachuela.mx\/en\/wp-json\/wp\/v2\/pages\/15165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tachuela.mx\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tachuela.mx\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tachuela.mx\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tachuela.mx\/en\/wp-json\/wp\/v2\/comments?post=15165"}],"version-history":[{"count":12,"href":"https:\/\/tachuela.mx\/en\/wp-json\/wp\/v2\/pages\/15165\/revisions"}],"predecessor-version":[{"id":17575,"href":"https:\/\/tachuela.mx\/en\/wp-json\/wp\/v2\/pages\/15165\/revisions\/17575"}],"wp:attachment":[{"href":"https:\/\/tachuela.mx\/en\/wp-json\/wp\/v2\/media?parent=15165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}