{"id":17476,"date":"2025-12-29T14:35:25","date_gmt":"2025-12-29T19:35:25","guid":{"rendered":"https:\/\/tachuela.mx\/?page_id=17476"},"modified":"2025-12-30T12:14:15","modified_gmt":"2025-12-30T17:14:15","slug":"xavage","status":"publish","type":"page","link":"https:\/\/tachuela.mx\/en\/success-stories\/xavage\/","title":{"rendered":"Xavage"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17476\" class=\"elementor elementor-17476 elementor-17271\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98e2cab e-flex e-con-boxed e-con e-parent\" data-id=\"98e2cab\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b3d35eb e-con-full e-flex e-con e-child\" data-id=\"b3d35eb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4e447d elementor-widget elementor-widget-heading\" data-id=\"c4e447d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Xavage\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-015004e e-con-full e-flex e-con e-child\" data-id=\"015004e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b97bb7 elementor-widget elementor-widget-heading\" data-id=\"7b97bb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Acerca del Proyecto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5659725 elementor-widget elementor-widget-heading\" data-id=\"5659725\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrategia Multicanal\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87edec3 icons elementor-widget elementor-widget-html\" data-id=\"87edec3\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"icon-wrapper\">\r\n  <div class=\"icon icon-1\">\r\n  \t<i class=\"icon-multichannel\"><\/i>\r\n  <\/div>\r\n  <div class=\"icon icon-2\">\r\n  \t<i class=\"icon-planeacion-estrategica\"> <\/i>\r\n  <\/div>\r\n  <div class=\"icon icon-3\">\r\n  \t<i class=\"icon-content\"><\/i><\/div>\r\n  <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-318ed31 e-grid e-con-boxed e-con e-parent\" data-id=\"318ed31\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c70e8b7 e-con-full e-flex e-con e-child\" data-id=\"c70e8b7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bcad41 elementor-widget elementor-widget-text-editor\" data-id=\"1bcad41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Xavage, un parque de aventuras en Canc\u00fan, se acerc\u00f3 a Tachuela con el desaf\u00edo de aumentar sus ventas en el parque. Trabajando en estrecha colaboraci\u00f3n con el equipo de Trade Marketing de Xcaret, creamos una estrategia multicanal que incluy\u00f3 la implementaci\u00f3n de una din\u00e1mica interactiva fuera de las taquillas para impulsar las ventas.<\/p><p>La din\u00e1mica consisti\u00f3 de un Photo Oportunity afuera del parque. Se implementaron c\u00f3digos QR en diferentes materiales de venta colocados en las taquillas del parque. Los visitantes pod\u00edan escanear los c\u00f3digos con sus dispositivos m\u00f3viles para acceder a una ruleta con promociones especiales y ofertas exclusivas en tiempo real. Esta din\u00e1mica no solo mejor\u00f3 la experiencia del cliente, sino que tambi\u00e9n incentiv\u00f3 a los visitantes a gastar m\u00e1s en el parque.<\/p><p>Adem\u00e1s, tambi\u00e9n desarrollamos materiales de venta como porta folleteros con pantallas, folletos y otros materiales promocionales que se colocaron en \u00e1reas clave del parque. Estos materiales ayudaron a atraer la atenci\u00f3n de los visitantes y a promocionar las diferentes actividades y paquetes disponibles en el parque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-084bbad e-con-full e-flex e-con e-child\" data-id=\"084bbad\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36d2fad elementor-widget elementor-widget-text-editor\" data-id=\"36d2fad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gracias a la estrategia multicanal que desarrollamos y a la implementaci\u00f3n de la din\u00e1mica interactiva, Xavage experiment\u00f3 un aumento significativo en las ventas en el parque. Los visitantes participantes gastaron m\u00e1s en comparaci\u00f3n con los que no participaron en la din\u00e1mica, lo que ayud\u00f3 a aumentar los ingresos del parque.<\/p><p>Estamos orgullosos de haber formado parte de este proyecto exitoso y esperamos seguir colaborando con Xavage en el futuro.<\/p><ul><li aria-level=\"1\">Estrategia multicanal<\/li><li aria-level=\"1\">Trade Marketing<\/li><li aria-level=\"1\">Experiencia del cliente<\/li><li aria-level=\"1\">Materiales de venta.<\/li><li aria-level=\"1\">C\u00f3digos QR<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9866ab8 e-flex e-con-boxed e-con e-parent\" data-id=\"9866ab8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6ce0af elementor-widget elementor-widget-video\" data-id=\"a6ce0af\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/841912346?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":16830,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-17476","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tachuela.mx\/en\/wp-json\/wp\/v2\/pages\/17476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tachuela.mx\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tachuela.mx\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tachuela.mx\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tachuela.mx\/en\/wp-json\/wp\/v2\/comments?post=17476"}],"version-history":[{"count":1,"href":"https:\/\/tachuela.mx\/en\/wp-json\/wp\/v2\/pages\/17476\/revisions"}],"predecessor-version":[{"id":17477,"href":"https:\/\/tachuela.mx\/en\/wp-json\/wp\/v2\/pages\/17476\/revisions\/17477"}],"up":[{"embeddable":true,"href":"https:\/\/tachuela.mx\/en\/wp-json\/wp\/v2\/pages\/16830"}],"wp:attachment":[{"href":"https:\/\/tachuela.mx\/en\/wp-json\/wp\/v2\/media?parent=17476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}