Corner Center, a shopping center located in the fastest-growing area of Cancún, Mexico, needed to increase lead generation and turned to Tachuela for support. Together, we developed a targeted marketing strategy that significantly boosted the conversion rate from prospective leads to paying customers. In this case study, we share how we achieved these results and how you can apply similar tactics to your own business.

Promotions Aligned with Project Phases

As part of our strategy, we rolled out different promotions tailored to each stage of the construction process. These offers were communicated through highly personalized ads directed at specific audience segments. By delivering relevant promotions to the right people at the right time, Corner Center attracted more potential buyers at every phase and improved conversion rates over the long term.

Localized Campaigns to Drive Showroom Traffic

Another key element of our approach involved geotargeted campaigns designed to generate foot traffic to Corner Center’s showroom. We focused on potential investors living or working in neighborhoods close to the shopping center—individuals who already had an interest in properties similar to what Corner Center offered. These campaigns ran on digital platforms such as Google Ads and Facebook Ads. As a result, showroom visits increased significantly, and we used the data gathered to optimize our ongoing marketing efforts in real-time.