Kocare Beauty.com
About the project
Performance Marketing for eCommerce
With an international presence and offices in Cancún, Monterrey, and Miami, Grupo Regio has established itself as one of the leading international printing companies.
Grupo Regio underwent a web development process that included the creation of strategies for social media, performance, and multichannel communication, with the aim of promoting its most important services and its international expansion in the digital world. We worked with them on corporate web development and with their sister companies on social media as a direct contact for generating new leads, as well as content management and creation with the goal of generating sales prospects and brand presence.
This has resulted in:
- More than 200 potential customers in Monterrey.
- Total sales exceeding $400,000 among the potential customers acquired.
As a result, Grupo Regio Monterrey has successfully entered the market and positioned itself as one of the major commercial printing companies, just as it has in Cancún.
Key Points
- Conversions and Sales:
- 1,236 conversions were obtained in eCommerce.
- Website revenue increased by 40% compared to 2020.
- Reach and Engagement:
- Generation of 20,500,000 impressions.
- 116,900 clicks on the website.
- Digital Advertising Performance:
- Meta Ads was the optimal medium for conversions,
- Google Ads contributed significantly, complementing the multichannel strategy.
- Cost Efficiency:
- The cost per click (CPC) is reduced by more than 20%.
- Budget management with an increase of MXN $226,818, which translated into higher revenues.
Development
In 2021, Kocare Beauty embarked on a new phase in its digital strategy, focusing its transformation on three fundamental pillars: platform integration, budget optimization, and adaptation to changes in the digital environment.
Integrated Strategy and Use of Platforms
The first step was to consolidate data and implement a tracking system that would allow information from different sources to be integrated: MetaAds, Google Ads, and Shopify. Thanks to this integration, the company was able to gain a holistic view of its customers’ behavior and adjust its campaigns in real time.
In particular, the Meta Ads platform stood out as the main channel for generating conversions. Although the iOS14 update in April 2021 impacted the accuracy of advertising data, the strategy was quickly adjusted to continue capturing the public’s interest. As a result, conversions were increased solely through Facebook, which represented a major boost to sales and generated a conversion value of over 1 million pesos.
The synergy generated between the use of the platforms helped us increase the conversion rate in digital channels across media, which allowed us to diversify risk and maximize reach.
Budget Optimization and Financial Results
One of the most notable aspects of the case was the optimization of CPA (Cost Per Acquisition). During 2021, the industry average CPA was maintained.
Careful budget management allowed resources to be allocated to the channels with the greatest potential, prioritizing Facebook Ads and adapting quickly to changing conditions in the digital market.
Impact on user behavior and engagement
The performance of the digital strategy is reflected not only in sales figures, but also in the reach and engagement achieved. During the year, more than 20,500,000 impressions and 116,900 clicks were recorded on the website, demonstrating a high capacity to capture the attention of the target audience. These metrics are crucial in demonstrating the effectiveness of the campaign, as a higher number of impressions and clicks indicates broad reach and a strong brand presence.
Conclusion and future outlook
Kocare Beauty’s performance highlights the importance of having a well-integrated, results-oriented digital strategy. The combination of platforms, budget optimization, and adaptability in the face of technological challenges has enabled significant results: growth in the number of conversions, a substantial increase in revenue, and efficient CPA management.
It’s very general. Say something like, “A well-focused investment in a growing company generates good ROI and growth in the company’s profits.”