Macao
Casino
About the project
360° Integrated Marketing
Tachuela Helped Macao Casino Dominate Cancun’s Entertainment Market
At Tachuela, we’re proud to have partnered with Macao Casino in Cancun to develop a comprehensive marketing strategy that positioned the brand as a leading entertainment destination in Mexico’s top tourist city. In this success story, we’ll share the key details of how we achieved these results.
Defining the Goals
We began by identifying three primary objectives:
- Build Macao Casino’s brand presence in Cancun.
- Promote the casino to visiting tourists.
- Attract local clientele.
Multichannel Approach: Online and Offline
Online Initiatives
- SEO (Search Engine Optimization): We optimized Macao Casino’s website to secure top positions in Google’s search results.
- SEM (Search Engine Marketing): We created three specific micro-audiences based on Macao’s product offerings and deployed targeted Google and Meta Ads to effectively reach each group.
YouTube Videos: We produced video content showcasing the casino gaming experience, segmented by micro-audiences according to their gaming preferences.
Offline Initiatives
- Branded Tour Bus & Billboards: We wrapped a tourist bus with Macao’s branding and placed billboards in high-traffic areas.
- Hotel Concierge Materials & Radio Spot: We also created sales materials for hotel concierges and launched a radio commercial on local stations. To measure offline effectiveness, we used QR codes on all promotional assets.
- Photo Opportunities: Collaborating with Sign Factory, we set up eye-catching photo spots to draw foot traffic and invite passersby to visit the casino.
Results
By combining a multichannel strategy with a focus on SEO, SEM, and content tailored to specific micro-audiences, Macao Casino successfully positioned itself as Cancún’s premier entertainment destination. We hope these insights prove valuable for your next marketing strategy.