Ssiento.com
About the project
E-commerce development
ssiento.com, an online store selling personalized products, partnered with digital marketing agency Tachuela to develop its website and create the digital infrastructure needed to open branches in different cities in Mexico and the United States.
One of the first tasks Tachuela undertook was to create an optimized, user-friendly website that would allow customers to personalize their products online. In addition, the website was optimized for search engines.
The comprehensive digital marketing strategy implemented by Tachuela included a search engine optimization (SEO) strategy, social media marketing, email campaigns, and search engine advertising (SEM). All of these strategies worked together to increase brand awareness and attract more potential customers to ssiento.com.
Thanks to the implementation of this digital marketing strategy, ssiento.com has grown 3X annually and achieved an impressive ROA of $18.5. The success of this strategy can be attributed to the ability of Tachuela and ssiento.com to identify and meet customer needs.
To maintain this success, Tachuela must continue to optimize its SEM campaigns, ensuring that they target the right keywords and that the ads are appealing to potential customers. It is also important to conduct regular A/B testing to determine which advertising strategies work best and adjust the campaign accordingly.
In addition, ssiento.com must continue to improve its website to improve conversion rates and ultimately increase return on advertising investment. An easy-to-navigate website and an excellent user experience can help attract more potential customers and convert them into sales.
In summary, this strategy included an optimized website, an SEO strategy, social media marketing, email campaigns, and search engine advertising. If ssiento.com continues to improve and optimize its digital marketing strategy and website, it is well positioned to continue growing in the future.
