SSIENTO
About the project
e-Commerce Development
SSIENTO is a personalized gift brand, they collaborate with us to develop their site
SSIENTO an online store of personalized products, partnered with digital marketing agency Tachuela to develop their website and create the digital infrastructure needed to open branches in different cities in Mexico and the United States.
Tachuela Marketing’s main activity was the development of SSIENTO’s eCommerce website. This well-optimized and user-friendly website allows customers to customize their products online and overall an SEO-friendly website.
The comprehensive digital marketing strategy implemented by Tachuela included a search engine optimization (SEO) strategy, social media marketing, email campaigns, and search engine advertising (SEM). All of these strategies worked together to increase brand awareness and attract more potential customers to ssiento.com
Thanks to the implementation of this digital marketing strategy, SSIENTO has grown 3X annually and has achieved an impressive ROA of $18.5. The success of this strategy can be attributed to Tachuela and SSIENTO’s ability to identify and meet customer needs.
To maintain this success, Tachuela Marketing continued to optimize their SEM campaigns, making sure they were targeting the right keywords and that the ads were appealing to potential customers. A major factor was to run regular A/B tests to determine which advertising strategies work with their audience and execute campaign optimizations accordingly.
A website will always be in constant growth, influencing the natural growth of the business and ensuring a return on advertising investment (ROAS). Therefore, SSIENTO has an easy-to-navigate website and a user-friendly experience. This will help to attract more potential customers and, with its content, convert them into transactional customers who will make purchases.
The execution of SSIENTO’s comprehensive strategy included a well-optimized website, an eCommerce strategy in SEO, social media marketing, email campaigns, and search engine advertising.
Constantly optimizing SSIENTO’s strategy helps us to have a well-positioned brand to continue to get a better return on investment (ROI) in the future.