At some point in our lives, we have heard about storytelling, as it is considered one of the most long-standing content marketing modalities that exist to immediately connect with people through stories related to their brand/product, always keeping in mind its objective so that they feel identified.
However, within our digital era, we can continue looking for more options to capture the user’s attention, making them get involved and become the protagonist of their own story.
Storytelling
That is why it is time to move from storytelling to storydoing.
But what exactly is storydoing?
Storydoing is a great technique based on online media, which naturally presents each of the actions within the stories; in this case, consumers are the protagonists of the actions because they are the ones who truly live and have experiences with the brand.
In addition, this strategy can provide great benefits to your company, such as:
- Helping to improve return on investment within campaigns.
- Increasing brand credibility, making it trustworthy.
- Encouraging recommendations.
- Greater positioning in customers’ minds.
- Lower marketing budgets needed (compared to other strategies).
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By: Paulina.
