At Tachuela, we use various ways to position your company above others; however, local SEO is a strategy that is rarely used and that helps position many businesses above others, even if they pay.
Sometimes, when we perform searches, we can be very specific… For example: Digital marketing Cancún. And if you don’t believe what we say, just go to your search engine and check the suggested searches for your phrases after typing them in:
- Lawyers near me
- Restaurants in Cancun
- Digital Marketing in Benito Juárez
Do you know what this is called? Well, here we inform you! It’s called local SEO. But what is local SEO?
Well, local SEO refers to the set of search engine positioning techniques that are always (or almost always) aimed at increasing the visibility of a website or business.
In searches by all kinds of users around the globe, as a first hint and even a tip, some SEO tools (including G Suite) allow you to configure your ads or display them in different languages. However, in local SEO you are looking for products or services in a specific location, as in the examples I mentioned above.
There are two ways for this strategy to succeed: the first is to search for a product or service exactly the same as the one offered, but perhaps without the geographic area. The second is that by searching for the location (thanks to local SEO) and searching for related products, what is offered appears here.
Let’s take as an example an digital Digital Marketing at CancunThere would be a lot of potential clients, but with the use of local SEO and spreading the right valuable content with this strategy, the desired agency would appear as the first option.
Google My Business – the auxiliary tool for local SEO
We have reached the second tip, which is that this free tool from Google allows us to link our online presence either to a physical location or, if applicable, the correct environment, as is the case now with online stores.
Once inside, we will have to fill out a company form that will include information about the business, as well as its social networks and contact information. After several panels, we finish configuring the different options provided.
In the end, we will see that the company will be publicly visible to users who perform a search related to the product or service we offer—whether because they are close to our location or because, on the other hand, the search intent is set in a specific geographic location.
The place where a series of businesses that meet these search conditions will be listed is called the “Local Pack.” So, if we want Digital marketing Cancún to be at the top of that list, it is necessary to optimize the profile.
Among all the options that Google My Business offers us, we highlight the possibility that customers can make ratings and reviews about the business, which represents points in our favor, serving as recommendations to future customers who come to consult similar searches.
This will basically help us to improve our online reputation. So, if we continue with the example, if several customers leave excellent reviews to Digital Marketing in Cancun, we are probably the first agency to appear and the first to be contacted.
“Digital marketing Can…” — Is it really necessary to add the geographic area?
Yes, because when we know the situation of our organization and we cannot provide our product or service at a global level, it is very important that the strategy of local SEOcan help us to generate visibility and even positioning in searches with geolocation with geolocation.
In another situation, if you want to strengthen physical presence and now do so online, the local SEO technique could also be useful. The geographic component is what works when searching.
As for the advantages it offers, it can be:
- It is important when generating local traffic since, if there is a lot of competition in the place where we live and we do not work on our online presence, they will probably choose another service or product that does appear in their searches.
- Allows our business to appear on Google Mapswhich not only brings traffic to the website or interaction on social networks, but also attracts customers or potential customers to the physical location, because it will be displayed according to the proximity function.
- Organic positioning organic will allow us to appear in the first options, and this will inspire confidence to our potential users, since it gives a professional image to the business by those who appear below us.
- Knowing the geographic area will also allow us to show more detailed information, such as address, services and prices.
Appearance of the search on related websites
Which businesses can use local SEO?
All of them! Although it really benefits local businesses much more, some of them can be consultancies, dealerships, restaurants, personalized medical services, and freelance workers.
The importance of SEO in a Digital Marketing Strategy
Increase in website traffic
Increasing website traffic is one of the main objectives of SEO—when traffic increases, visibility and rankings increase.. Consider this: almost 33% of clicks go to the first page of Google, and the first five get more than 75% of all clicks.
But if you want more prospects to find your website through a search engine, then you need SEO strategies that help you rank among the top five positions—and ideally number one.
Increase in visibility and rankings
One of the most important functions of SEO is to increase visibility on the internet; this means making it easier for potential clients to find you when they search for something related to your product or service. Visibility is directly related to ranking.
The higher your ranking on a search engine results page (called SERP), the more likely prospects will see you and click on your site.
Create a better UX (user experience)
Another reason SEO is essential is because all the time you spend creating excellent content and optimizing your site with SEO improves the usability of your site, and this creates a perfect and positive customer experience.
For example, when you take steps to make your site easy to navigate, you will make it usable for all your mobile visitors as well as for people who visit you from a laptop or desktop.
Improve your authority
Authority means your website is reliable, high quality, relevant, and has something to offer. The more authority your site has, the higher it will rank, and the more prospects will come to trust your brand.
In conclusion
The tools and strategies with SEO are the right ones to stand out from the competition, and in reality, it is quite profitable. Understanding the importance of SEO for modern businesses is vital to making your business stand out on the internet.
We invite you to continue reading our blog to learn more about tools that can be useful to you.
