Google Ads campaigns are an excellent strategy to position yourself on the web and a great means of advertising. It has been proven that this Google tool delivers great results when it comes to making yourself known on the internet. So you can be sure that this strategy will be of great help to your company if your digital marketing agency proposes to implement it.
However, for a Google Ads campaign to deliver the results you expect, it is important that it be executed correctly. Not just anyone can do it properly; that’s why you need the support of an agency that can implement it. The right knowledge and a good plan are needed—otherwise, investing in it will be of no use.
To show you how a Google Ads campaign can work, in this new blog post we will explain in more detail how this tool works and some of the advantages it offers—and that you will obtain—if it is done properly. If you think a strategy like this is what your company needs, you can consult it here.
Google Ads campaigns: What are they and how do they work?
Google Ads is a network created by Google as an advertising tool to be used with its major internet search engine. This makes it the largest advertising network on the internet, as the investment made in it and the number of advertisers it has cannot be compared to any other Ads system.
No matter what your company does, its size, or the budget you have, you can use it as part of a digital marketing strategy and take full advantage of all its benefits. Being made up of several ad networks allows you to appear not only in search results but also in different places on the internet.
No matter what your company does, its size, or the budget you have, you can use it as part of a digital marketing strategy and take full advantage of all its benefits. Being made up of several ad networks allows you to appear not only in search results but also in different places on the internet.
The two main networks it offers are the search network and the display network; the first corresponds to the ads that appear in the results returned by the search engine when performing a search, especially when it comes to a product or service. These are the most sought after by companies because they yield faster results with new customers and more sales.
As for the display network, this corresponds to the ads that appear on pages associated with Google through Adsense or that belong to Alphabet, such as Gmail or YouTube. This tool allows you to extend the reach of your ads across the internet and generate branding for your company; both networks complement each other perfectly to deliver great results.
How Google Ads works
The functioning of Google Ads campaigns is relatively simple; when you start one, the platform allows you to select the keywords with which you want to position your website. This way, when a user uses them in the search engine, your page will appear in the top position of the results.
For a Google Ads campaign to really deliver results, it is vital that the keywords be the right ones, truly related to your company, and not too competitive. A marketing agency specializing in this will give you the best options for your website and the best way to implement them.
This tool works through an automatic auction system, and the ones who keep the top three ads are those who offer the highest bid. Google Ads does not charge until someone clicks to enter your site, known as pay per click (PPC).
Once you have the right keywords and the ideal budget to get the ads, the process to create a Google Ads campaign is as follows:
- Enter the website you want to position, along with the keyword, and assign a budget that will enter the automatic Ads auction.
- Add a title that is attractive and a description that captures your target client’s attention and motivates them to visit your site.
- Ensure the title you add is compelling, can solve your client’s problem, and sparks curiosity.
- Once published, you will start appearing at the top of Google’s search results for the duration of the Google Ads campaign.
- As soon as a Google user enters your website through one of these ads, you will be charged from the budget you set at the beginning.
Advantages of Google Ads campaigns
One of the main advantages of a tool like Google Ads is that it allows you to properly segment your campaign: you can define the geographic area where you want your ads to appear, set the budget you can invest, and schedule the days and hours you will appear, increasing the possibility of excellent results.
Another advantage is their ease and versatility; you can set a budget and not exceed it. Additionally, you only pay when someone clicks—if they don’t, the user will still see your result and start to keep you in mind. This allows you to manage them much better and set a limit on your investment.
Without a doubt, running a Google Ads campaign has great advantages when implemented. However, to achieve the best possible results, it is important to approach an experienced agency like Tachuela. We offer you quality service and strategies that will deliver profits in a very short time.
