When talking about a marketing agency, most people don’t know what functions it performs. This is because, unfortunately, there is confusion between what marketing agencies are and what advertising agencies are.
In this new blog entry, we will tell you the functions and services that a marketing agency can perform, as well as the tools it has. Finally, we will tell you the advantages of hiring one and when is the perfect moment to do so.
Don’t let your company stagnate — with the help of a digital marketing agency, give it the push it needs.
Marketing Agency: What is it and what are its functions?
It is a company that specializes in providing advice to companies, brands, or people about market research and consumer needs. Perhaps now you have another question: For what purpose? To enhance it!
To achieve this goal, as a digital marketing agency, it is necessary to follow strategic planning. It is very important to outline the necessary strategies to develop an optimal action plan for the company. Among the most popular services offered by a marketing and advertising agency are:
- Creating more suitable channels to communicate with your customers; these actions range from opening social media accounts, generating ads, or simply facilitating communication.
- Designing the messages to be transmitted, since you cannot give wrong or inappropriate messages in any of your channels, which is why marketing agencies take care of this.
- Market segmentation through prior research, thus focusing on what is really important to highlight your service, product, or brand.
- Interpreting results obtained from metrics; since they are important, marketing agencies make sure to tell you whether everything they have done so far has worked.
These digital marketing agencies carry out complex work. It is not just about managing social networks, but also about market research, conducting SWOT analyses, optimizing messages, and doing so in conjunction with the 4 Ps of marketing, which are:
- Product: The foundation of any marketing strategy; it is the object through which you seek to meet the needs of your target audience.
- Place (point of sale): Strategic marketing locations; they can be social media, an online store, or a physical store.
- Price: The value given to the product or service; a very important decision made by internet marketing agencies, but not by advertising agencies.
- Promotion: The marketing actions that will be implemented to highlight the product or service in question.
Who works in a marketing agency?
Working in marketing agencies is not for everyone and some marketing agencies tend to specialize in social networks or basically go digital. Those that have turned to the internet as their main work medium use some of the following professional profiles:
- Community Manager: Social networks help people or companies connect and attract customers, so a marketing agency’s community manager is necessary to manage the online community.
- SEO Specialist: Website positioning has made SEO specialists indispensable in digital marketing agencies, as keywords also have great power.
- SEM Specialist: Complements the SEO specialist, with the difference being that their goal is to improve web positioning through paid search results; they must follow appropriate strategies, as it is specialized work.
- Social media strategist: The person in charge of designing the global strategy on social media, which is constantly evolving. They also set all the actions to be taken in these communication channels.
Other specialists are also needed, such as graphic designers, lawyers, accountants, and even project managers, since the work of a marketing agency must be multidisciplinary to offer a comprehensive service.
Advantages of hiring a marketing agency
- Security in results: Those who work in a marketing agency know exactly what they are doing and the steps to take to position your product or brand; they will also know the expected results and the time it will take to achieve them. You have the backing of a contract, tons of experience, and a team working to position you.
- Team at your disposal: Digital marketing agencies are made up of a team of professionals with different skills, from graphic designers to programmers and project managers. These profiles will help grow your business because each one is an expert in their area and knows perfectly how to do their job.
- Trained professionals: Courses and certifications have come to save us all and offer better preparation. The constant training is a virtue; therefore, we assure you that all professionals have the necessary development to take you and your brand far, to achieve success.
- Quality consulting: Almost always, when you hire a marketing agency, you get a free consultation; if necessary, the team will contact you and inform you if your business is definitely in “bad shape” and the best course of action to fix it.
- Impartiality: This advantage lies in the fact that an external team can tell you what is happening and how it can be fixed, as they bring creative strategies that help achieve objectives. In a digital marketing agency, you will receive results and problems backed by exact metrics.
- Proven track record: It must be hard to trust a digital marketing agency that has no history; however, Tachuela has everything to help your product or service grow. And if we haven’t convinced you yet, see our success stories.. We have worked with companies from different commercial sectors and have achieved incredible results.
Google Ads campaigns: What are they and how do they work?
Google Ads is a network created by Google as an advertising tool to be used with its large internet search engine. This makes it the largest ad network on the internet, as the investment made in it and the number of advertisers it has is unmatched by any other ad system.
No matter what your company is about, its size, or the budget you have, you can use it as part of a digital marketing strategy and make the most of all its benefits. Being made up of several ad networks allows you to appear not only in search results but also in different parts of the internet.
The two main networks it has are the search network and the display network. The first corresponds to what appears in search results when performing a search, especially when it comes to a product or service. These are the most sought after by companies, as they obtain faster results with new customers and more sales.
As for the display network, this corresponds to ads that appear on pages associated with Google via AdSense or that belong to Alphabet, such as Gmail or YouTube. This tool allows you to expand the reach of your ads across the internet and generate branding for your company; both networks complement each other perfectly to give you great results.
Tachuela: Marketing Agency
Although they have very similar characteristics, there are many things that make them different. Tachuela is a comprehensive marketing agency specializing in digital tools; therefore, our main services are the following:
- Performance: We implement all the necessary tools to obtain the best performance and convert your target market.
- Big Data: We help you generate impacts in specific segments or users who have had contact with your brand.
- Strategic planning: We study your business, competitors, and activities to understand your market and create strategies consistent with the campaigns.
- Budgeting: Not only that, but we also design the entire multimedia plan so you can implement it.
- Multichannel: We combine online and offline strategies that allow interaction between brand and user in different communication channels.
- Social management: We plan your social media strategy and execute different campaigns for your community.
- Content: We also use creative storytelling in graphic design and audiovisual content—a basic marketing agency service.
However, there are things we must clarify as each marketing agency is different and may or may not handle more services for you and your brand. Everything will depend on the objectives you have set for your company; in this way, it will be better to determine which strategy or service will be most efficient.
When to hire a marketing agency?
We now know that marketing agencies are profitable; they will also help you save time and offer qualified experience that cannot be learned overnight. Have you decided to hire an agency like Tachuela? Amazing! Now we will tell you when is the right time to hire a marketing agency.
Here are some reasons to hire marketing companies, as well as moments when you will need one — take note!
- You are in the midst of a critical growth movement.
- Your growth is stagnating and sales do not seem to be increasing.
- You are exploring new channels to get new customers.
- You have the opportunity to continue investing in your company.
- You don’t have the experience or skills to manage your website or social media.
- You don’t have the time or resources to do it.
- Your goals are very clear, and you seek to achieve them within a set timeframe.
Remember that the right agency can help you grow exponentially. In short, you can know when to hire a marketing agency when your team can’t take on more work, you don’t have the time or resources to execute a strategy that requires expertise, and your growth has stalled.
We invite you to continue reading our blog for more information like this!
Tachuela is a digital marketing agency with a comprehensive, client-focused approach; we make sure you get the highest return on investment when working with us. Visit our website to see everything we can offer your business and write to us to learn more about our services. Consult the best!
