Nowadays, social media is an essential factor in the lifestyle of every individual, mainly because they are considered tools that consistently improve communication between users. In 2021, there was a 1% digital growth in the Mexican population compared to the previous year, which means there are 1.3 million active people. On the other hand, social media has increased by 12.4%, meaning 11 million new internet users are now present on platforms such as Facebook, Instagram, Twitter, and YouTube.
Without a doubt, it is now very common for people to constantly upload photos and/or videos with the goal of showing their friends and followers those insta moments they take part in.
Currently, there are certain situations where society takes advantage of a specific space in order to get a like in the digital world. A clear example is the hot spot from the famous movie Joker, where our iconic Phoenix dances in a peculiar way while descending some famous stairs. This fascinating location was discovered by the film’s great fans on Anderson Avenue in the Bronx, New York.
Today’s strategies aim to direct brands to be part of this attractive trend, which is why social media has become a relevant medium that pushes products to become something that captivates Instagrammers. In fact, in 2017, Starbucks launched the Unicorn Frappuccino, a drink that, thanks to its colors, became a trend by impacting hundreds of users whose goal was to try and share this new product, generating millions in profits in just one day after its launch.
Undoubtedly, social media has become a basic and essential tool for companies, since 92.6% of users see advertising on the internet and 77% of them recall content on social media. This means that eight out of ten Mexican companies have profiles on these platforms.
And you, are you ready to turn your business into an Instagrammable phenomenon?
