Instagram is a platform that has been on the rise and is one of the favorites of all brands; however, it is not so easy to gain relevance and growth on this platform for many companies.
Not only that, but according to several studies, Instagram stands out as the one with the largest share of advertising budget allocation, with 61% market participation.
Adam Mosseri, CEO of Instagram, announced a change on the platform, saying there will be “a total change.” Something to keep in mind when analyzing Instagram is that, since it is difficult to achieve the relevance one would like, staying aware of these changes is of utmost importance.
What’s new on Instagram
For now, we don’t have a date for this new launch (they claim it will be in the coming months) with changes to Instagram. That’s why staying alert to these changes will be very helpful. What many brands are wondering is, Will this affect my brand? We don’t know how the platform’s theme will change with these new adjustments; what we do know is that with the great competition they have—such as TikTok, which continues to grow and with which greater organic growth can be generated (unlike Instagram, which limits this growth and therefore requires paid campaigns)—changes are necessary.
Another thing we know for sure is that these changes will be reflected in three very important areas:
- Account activity
- Performance information
- Search text
If you are interested in implementing a strategy like this for your business, we invite you to visit our marketing agency, Tachuela. We will gladly help you with whatever you need. Follow us on our social networks to stay informed about the latest trends in the market.
By: Carlos Limón
