8 Most Popular Digital Marketing Strategies of 2021

As an expert Growth Marketing agency, at Tachuela we know perfectly well which marketing strategies are ideal for each type of client. Not all companies are the same, and although they belong to the same industrial or commercial sector, they do not always have the same objectives when they come to us.

There are many digital marketing strategies, and there are many good examples that confirm their effectiveness. Therefore, so as not to go on too long and to give you the best information, we have created a list of the seven that have given us the best results so far in 2021; in addition, we will give you a quick explanation of the most important points in each.

What is a Digital Marketing Strategy?

At Tachuela, we understand a digital marketing strategy as the way to use the resources a company has to increase sales or gain an advantage over its competitors in specific areas. To do this, we create a plan where we set out the company’s objectives and, based on them, determine what we can do.

This is not done randomly; the company’s objectives are the key piece because the goal is to reach and exceed them in the shortest possible time. The way to them is with the well-known acronym SMART, which stands for: Specific (S), Measurable (M), Achievable (A), Realistic (R), and Time-bound (T).

With this in mind, when we create a digital marketing strategy, we make sure it has certain characteristics and is truly effective. Regardless of the client or the goals they have, with these factors as a guide, we manage to create a plan that meets them and more than that:

• Fully understand clients and buyers.
• Make your brand more recognizable in the market.
• Strengthen the relationship with your current customers.
• Satisfy the needs of your buyers.
• Exceed your clients’ expectations with your service.
• Increase their sales consistently.
• Make their company’s growth permanent.
• Stand out against your main competitors.

Marketing Strategies: Tachuela’s 7

Content Marketing

Although we can’t say there is one marketing strategy better than another, when it comes to digital marketing, content creation is one of the most common and widely used options, regardless of the company’s field. The search for information and all kinds of data on the internet makes this essential for anyone who wants to rank on the web.

We could say it is the basic marketing strategy and that it will inevitably deliver good resultsWe could say it is the basic marketing strategy and that it will inevitably deliver good results, whether you sell makeup online or are looking to promote an event like Cirque Du Soleil. Basically, this strategy consists of creating original, valuable content that is useful to the client and convinces them to make a purchase.

It must be useful, relevant and aimed at meeting the needs of your customers and potential buyers. Creating and publishing blogs, pages, videos, photos, or infographics is one way to work this strategy; many choose to make e-books or even podcasts—it will depend on each company.

Loyalty Marketing

This is one of the basic marketing strategies that has been used long before the digital world existed. The main purpose of this type of strategy is to create loyal customers for your brand so that they are not just one-time buyers but come back regularly to purchase your products and services.

Attracting customers is an easy task compared to the work it takes to keep them as regular consumers. For this , it is very important to study and understand customers, from their main tastes to their shopping habits. This will help us determine the best way to create a lasting and profitable bond for your company.

Beyond simply offering a discount, a loyalty marketing strategy considers other methods such as well-planned programs and very personalized attention for each person. This will help them “marry” your brand and the services you offer, giving you a continuous income stream.

Video Marketing

While this type of marketing strategy can easily fall into content marketing, the spread of videos through social networks has made us perfect the way we capture customers’ attention and create genuine interest. With so many videos online, it’s necessary to make them more attractive and engaging for potential customers.

To create a good video as part of a marketing strategy , it’s necessary to take care of everything from its length to the narrative script it will follow, in order to attract potential customers. Testimonials, tutorials, or interviews—the type of content can vary depending on the company being worked with.

Most companies seek to promote their main products and services on social media with short videos that can reach more people. It is not only a quick and simple way to introduce yourself but also one of the most effective on social networks and one that reaches the most people quickly.

E-mail Marketing

This was one of the first digital marketing strategies implemented and consists of sending the most relevant information about your products and services via email to your existing clients and to those who could become buyers. It is especially effective in keeping them attracted to your brand.

The results of an email marketing plan are among the best, as it not only helps retain existing clients but is also effective in convincing those who have not yet decided to make a purchase. However, it is more complicated than just sending a series of emails with your products.

It is extremely important that the profile database is of quality and that the information they receive is relevant to them. One of the best ways to capture them is with a pop-up on your website or the information from those who have already been your buyers. The key is to create a direct communication channel with them.

Influencer Marketing

Although many have criticized this type of marketing strategy, it is one of those that can create the greatest credibility for a brand.. Without a doubt, the results it offers are very good, especially for attracting new clients in a particular sector. This has led many to see it as an excellent option for positioning themselves on the internet.

The most important thing for a digital marketing strategy like this is to select who will be the influencers representing your brand. The goal is to reach their main audience so that they all become potential customers. The influencer must speak naturally about your brand and recommend it to their followers for its benefits.

He or she will become a kind of ambassador or representative of your company; therefore, it is vital to choose the best option.. A good example of this is how makeup brands and stores work with girls who do beauty tutorials online. They can promote these types of products better than anyone else.

Engagement Marketing

Social networks have led to the creation of new forms of marketing and strategies different from the usual, and this is a great example of that. Companies like Netflix seek the participation of their followers and subscribers in posts, whether with images, videos, or simple comments.

Although it is not a type of marketing strategy that directly generates sales, it does create engagement or a bond with its main customers. When the goal is to position a brand or make it known to more people on the web, this is a strategy that can be followed. The key with this strategy is to create dialogue between your company and your main consumers.

To achieve this participation from your customers with your brand, it is important that the content you create attracts their attention and is what sparks the conversation. In the end, content creation remains the foundation for any other digital marketing strategy.

Affiliate Marketing

This marketing strategy is not applicable to many companies, as it consists of affiliating with a brand or product with the aim of promoting or selling it in exchange for a fixed commission for each purchase you generate. This is set from the beginning and is an excellent advantage for both your company and your affiliate’s.

A good example of this marketing strategy is Amazon, which from its beginnings offered its affiliates the possibility to sell its products directly and promote them on their website, while the company earned a profit. The company promoted them on its main page, its social networks, and even in the newsletter to all its buyers.

The important thing is to affiliate with companies that belong to or are in a commercial sector similar to yours and to show that you have a good traffic volume that ensures their sales will increase. The earnings will continue, and you can maintain or even increase them as you gain more affiliates.

The results of these marketing strategies are undeniable , and at Tachuela we know this perfectly, as well as which are the best depending on the company and its goals. If you want to get more profits for your business, we are the growth marketing agency you should contact right now.